I'm Petar. I help founder-led B2B SaaS companies and digital marketing agencies turn inbound interest into qualified pipeline and closed revenue — by building the process, the pipeline discipline and the playbooks that keep working after I leave.
No form, no funnel, no discovery-call sequence. One email, read by the person who does the work.
01 / INTEREST
Inbound interest
Attention you already have.
02 / PIPELINE
Qualified pipeline
Deals that meet criteria.
03 / CLOSING
Consistent closing
A repeatable path to signature.
04 / REVENUE
Predictable revenue
A forecast you'd bet on.
THE HONEST DIAGNOSIS
If deals are stalling, another traffic source just adds noise to a system that already can't convert what it has. Leads are the first step, not the job.
The pipeline is a guess
Deals sit in stages nobody can define, so nobody can say what will close.
The founder is the process
It works because you're in every call. That isn't a function, it's a bottleneck.
Nobody gets disqualified
Every enquiry gets a call, so the week fills with deals that were never real.
The first hire has nothing to run
You hand a new seller a CRM login and a hope that they're a natural.
WHO THIS IS FOR
PROFILE 01
You're selling it yourself, the product is real, and demand is showing up. The process lives in your head and the CRM is where deals go to be forgotten.
PROFILE 02
Referrals built the agency and now they're thin. You're pitching, scoping and closing between client work, and new business happens when delivery lets it.
NOT A FIT IF YOU
WANT ANY OF THIS
THE SPINE
Most founder-led teams are fine at the first stage and improvising through the rest. The fix isn't more traffic at the top — it's making every handoff a decision with criteria instead of a feeling.
STAGE 01
Enquiries, referrals, replies. Attention, not pipeline.
Leak: every enquiry gets treated as a lead.
STAGE 02
Deals that meet stated criteria and have a next step booked.
Leak: the CRM is a contact list with hopeful stage names.
STAGE 03
A repeatable path from first call to signature.
Leak: deals stall after the demo, no next step in the room.
STAGE 04
A forecast you'd put your own money on.
Leak: the founder is the only person who can close.
INTEREST IS A LEADING INDICATOR. CLOSED REVENUE IS THE NORTH STAR.
WHAT GETS DELIVERED
No strategy deck, no dashboard nobody opens. Every line below is a working artefact that lives in your CRM, your calendar or your playbook folder.
01
A stage-by-stage map of how a deal actually moves in your business — entry criteria, exit criteria, who owns it, what has to be true before it advances. Written down, agreed, and short enough that people use it.
OUTPUT · PROCESS MAP + STAGE DEFINITIONS
02
The CRM you already pay for, rebuilt to match the process: pipelines, stages, required fields, activity logging, duplicate cleanup. Then the boring part nobody does — rules that keep the data honest once I'm gone.
OUTPUT · CONFIGURED CRM + HYGIENE RULES
03
Who you sell to, who you don't, and the questions that tell the difference in the first ten minutes. Including permission to disqualify — the single fastest way to raise a close rate.
OUTPUT · ICP + SCORING + INTAKE QUESTIONS
04
I work the pipeline with you, in real deals — calls, follow-ups, pricing conversations, pipeline reviews. This is the part most consultants skip, and it's the only way the process gets pressure-tested before you own it.
OUTPUT · LIVE DEALS MOVED + WEEKLY REVIEW CADENCE
05
Discovery structure, objection responses, pricing language, follow-up sequences, and a review rhythm — documented so your next hire can run it in week one instead of month six.
OUTPUT · PLAYBOOK SET + RECORDED WALKTHROUGHS
HOW THE ENGAGEMENT RUNS
Four phases, in order, with an exit at the end of each one. If the diagnostic says you don't need me, that's where it stops.
Pipeline review, call recordings, CRM audit, interviews with whoever touches a deal.
You get written findings and the process I'd build — whether or not you continue.
Process map, CRM rebuild, qualification criteria, call frameworks, follow-up templates.
The system exists and your team has been trained on it.
I'm in the deals with you. Weekly pipeline reviews, live coaching, fixes where the process meets reality.
The process survives contact with real buyers.
Playbooks finished, walkthroughs recorded, review cadence set, hiring brief for your first seller.
I leave. The function stays.
WHY THE HANDOVER MATTERS
Most consultants make themselves load-bearing. I'd rather be replaceable — the whole point is a sales function that runs without me, and without you being in every deal.
YOU KEEP
The process map
Stages, criteria, ownership. One page, not a deck.
YOU KEEP
The configured CRM
In your account, documented, with hygiene rules.
YOU KEEP
The playbooks
Discovery, objections, pricing, follow-up — in writing.
YOU KEEP
The hiring brief
What to hire, how to test for it, what week one looks like.
If you want me back later for a quarterly review, that's a separate conversation — not a dependency built into the work.
START WITH THE DIAGNOSTIC
Email me what you sell, your average deal size, and where deals stall. I'll tell you what I'd look at first — and if this isn't the right work for you, I'll say so.
REPLY WITHIN ONE BUSINESS DAY
